In-Game Ads Beat Banner Ads for Viewability

A collaboration between the advertising platform Anzu and the cybersecurity firm CHEQ revealed in-game ads outperform traditional banner ads by 23%. In December 2019, 408,000 unique users were exposed to ads in 20 diverse games using geo and real-time targeting. CHEQ...

Mobile Game Features with Potential

Every once in a while we stumble across fresh features that have yet to gain popularity. Here are five emerging features that have the potential to go mainstream. Unlimited Rerolling in Initial Gacha Recent Japanese releases allow players to reroll their initial Gacha...

2019 Puzzle App Monetization

The casual, stage-based gameplay of puzzle games makes the genre perfect for interstitial and rewarded ads. Here is the breakdown of puzzle app monetization, and its success across demographics.       AppAnnie reported that last year global puzzle game IAP revenue...

Optimizing UA with Horizontal Segmentation

From pickles to Prego, Howard Morowitz’s concept of horizontal segmentation has improved customer satisfaction and increased sales across industries. Developing player personas, like those found here at Liquid and Grit, will let you market the right game to the right...

Covid-19 Virus Drives Gaming Trends in China

As the Covid-19 virus spreads, Chinese citizens have turned to gaming apps to fight cabin fever and stay connected with their friends. Check out our deconstructs of Chinese apps now offered in the Reports category. AppAnnie shows gaming apps have led app downloads in...

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