Quantifying Player Engagement

How does a player come to love a game? By analyzing the behavior of millions of Candy Crush Saga players scientists quantified progression and churn as a competition between relative difficulty and engagement. From 2014 to 2016 scientists studied a cohort of almost 12...

Four Ideas to Improve Your Tutorial

Like the opening credits of a film, the tutorial is often a wasted opportunity. Regardless of how easy you think your game is, the tutorial is the player’s first experience with your game, and it counts. 75% of mobile users who download a game only open it once. Here...

Grow a Strong Community Around Your Game

Community engagement is a massive part of any game developer’s marketing strategy, and the goals are simple–engage players, let them enjoy the game on multiple levels, and encourage them to support the devs and tell their friends. Here are IronSource LevelUp’s...
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