Puzzle Report: March 2019

Puzzle Report: March 2019

Revenue was +20% WoW in Lost Island Blast Adventure after the launch of Clubs. In Clubs, members ask for lives that are granted by other Club members. … A six-day bank event went live in Seekers Notes that spiked revenue +35% WoW. Banks are an established mechanic in both Puzzle and Casino that continue to evolve. … Hard-launched in December 2018, Polysphere by Playgendary is now a top 20 grossing iOS Puzzle app.

Puzzle Report: February 2019

Puzzle Report: February 2019

Revenue spiked 30% WoW in Homescapes after the release of a new event, Festival of Lights. Review this feature to decrease wallet inflation … while driving revenue. … Candy Crush Saga’s Beanstalk Challenge, first released in September, is now a regularly-rotated event. Read up on this feature to drive retention and coin sinks. … Matchington Mansion’s revenue continues to climb, hitting $200K daily revenue on iOS in the U.S.

Puzzle Report: January 2019

Puzzle Report: January 2019

MyTona hard-launched a hidden objects app, Ravenhill: Hidden Mystery in November 2018 (soft-launched in August). Revenue is currently averaging $5.0K per day (iOS in U.S.). This app experiences revenue spikes on the weekends … when new events are released.

Rovio hard-launched Angry Birds Dream Blast in November 2018 (soft-launched 10/18). Revenue in Angry Birds Dream Blast averaged $2.8K per day during the month of December.

In Angry Birds Match, revenue increased throughout the month of December. Special Offers, Boosted Gacha rewards, and challenging event Levels contributed to the elevated revenue.

Puzzle Report: December 2018

Puzzle Report: December 2018

From L1-25, Levels generally contribute the biggest inflow of value to a player’s wallet. Build the economy first for heavy payers to ensure strong early monetization.

For retention, keep players in suspense by completing levels close to failure. To drive engagement and test changes efficiently, push early users to ancillary mechanics.

The three-day Bake Sale event in Matchington Mansion drove a 24% WoW increase with the October release … and, an 11% WoW increase with the November release.

Utilize Drop items to increase Loss Aversion and create value with Rare items. Consider adding a Leaderboard for highly-engaged players.

Puzzle Report: November 2018

Puzzle Report: November 2018

Liquid and Grit partnered with Quadrant Strategies, a market research strategy company, to present unbiased, expert-level insights on Best Fiend lite payers

Angry Birds Match revenue increased 39% 2Wo2W after the release of Leagues. Positioning players against others with relatively similar engagement and skill is key to increasing feature-driven spend

Angry Birds 2 revenue climbed 27% 2Wo2W after content was released that allows players to tackle levels with a Timed Helper character … at certain times of the day. Downloads were up 10% during that same time period … also contributing to the revenue growth

Puzzle Report: October 2018

Puzzle Report: October 2018

Two new apps entered the top 100 grossing charts: Lost Island Blast Adventure from Plarium, and My Home Design Dreams from Zenjoy Limited

Tournaments continued to drive value. A tournament event, paired with a new package bundle, drove a 25% WoW increase in revenue for Gardenscapes

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