Guilherme Fernandes

Guilherme Fernandes is a seasoned expert in market and competitive intelligence, currently serving as the Manager of Market & Competitive Intelligence at King. Based in London, he leads efforts to identify and leverage key trends in the gaming market, providing strategic insights and recommendations to drive business success. With over a year at King, Guilherme brings a deep understanding of market dynamics and competitive landscapes in the gaming industry.

Before joining King, Guilherme was a Market Consultant at Newzoo, where he led the Cloud Gaming vertical and was the Product Owner of the Global Cloud Gaming Report. Over his four years at Newzoo, he established himself as a thought leader, frequently speaking at industry events and contributing to custom projects for major gaming companies. Guilherme’s experience also includes strategy and corporate finance advisory roles at PwC, where he worked on financial modeling, company valuations, and market research, as well as teaching positions at Nova School of Business and Economics. His blend of market expertise and strategic vision has made him a key player in the gaming industry’s intelligence landscape.