Market Coverage
Explore Liquid and Grit’s latest cross-industry coverage and insights. Our expert faculty share insights, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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How To Make Team Mechanics Optional
How To Make Team Mechanics Optional Coin Master’s Better Together event boosted revenue by 18.7% WoW by introducing collaborative mechanics to a proven multi-stage mission format. In this event, players complete missions to earn individual rewards...
Top Girl Brings a Relationship Sim Twist to 4X
Top Girl's 4X Twist Pays Off A3GAMES’ Top Girl layers a girl group theme over 4X strategy mechanics by having players manage and upgrade a roster of pop stars while “performing concerts” to conquer bases. The app also offers several hypercasual...
The Secrets Behind a Successful Economy Rebalance
The Secrets to a Successful Economy Rebalance For this report, we interviewed Elia Catsman, director of economy at Huuuge Games, about an economy rebalance and battle pass update that increased Huuuge Casino’s revenue by 19.2% and ARPDAU by 26.6%...
Hero-Sharing Is a Major Opportunity for Retention
How Hero-Sharing Drives Retention Cookie Run: Kingdom’s latest feature allows players to rent out one hero from their collection, enabling all other players to temporarily use that hero. This feature gives players access to powerful heroes, which...
Give Boosts Longer Lifecycles
Give Boosts Longer Lifecycles In Bingo Frenzy’s Wings & Whims, players daub spaces on bingo cards to reveal boosts that clear spaces or add abilities to spaces that trigger when daubed. This frequent boost activation accelerates players’...
Bidding Mechanics Remove the Ceiling on Spend
Bidding Mechanics Remove the Ceiling on Spend Garena Free Fire’s latest competition introduces an auction for cosmetics with unique ID numbers. To earn the cosmetics, players bid premium currency to rank on a 100-player auction board, and ranking...
Designing Team Events for Experienced Players
Designing Team Events for Experienced Players In Monopoly GO!’s Haunted Mansion, teams of eight players complete a series of six unique levels. During each level, players choose between completing tasks that help their team progress toward shared...
Our Biggest Insights for the Core Market in 2024
Temporary Hero Abilities Drive Huge Revenue Brawl Stars hit record-high weekly revenue twice this year by releasing expansions that include powerful temporary abilities and new game modes. The first, Godzilla Event, awards temporary abilities...
Our Biggest Insights for the Casino Market in 2024
Web-Based VIP Programs Are Key To Driving Web Store Traffic PLAYSTUDIOS’ myVIP.co combines VIP programs and web stores from multiple apps into a single web platform. This unified VIP program offers real-world rewards, digital collections, and...
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