Executive Summary

Revenue Driver

In this month’s Casino report, we looked at Get Clucky, a new room from Bingo Bash that contributed to a +13% 2Wo2W revenue increase.

Bingos in Get Clucky award hammers that players use in a collapse-style puzzle mini-game to break stacks of crates and collect chickens.

Product Trends

Collection events are on the rise. Tracked casino apps released 77% more collection events during the past three quarters compared to the preceding period. Collections are the most frequently released casino events by far, nearly doubling the next most common.

Bingo Bash released an above-average proportion of collection events in the past year. Collections accounted for 37% of its events compared to the 24% genre-wide average.

Breakout Apps

Golden HoYeah by International Games System saw revenue collapse in 2017 before beginning to climb again in 2018. This growth was driven largely by China and Japan, whose combined annual revenue increased by more than +2,500% between July 2016 and June 2020. As of July 1, 2020, Golden HoYeah was the 60th highest-grossing casino app.

In this app, machines and rooms feature East Asian themes. Gameplay includes traditional slot machines and action arcade machines with betting mechanics. 

Bingo Cooking by Gluon Interactive offers map-based levels with an ingredient collection and cooking progression. Daily bonuses include a wheel spin, a ticket collection with an optional rewarded ad, and a rewarded ad for diamonds. A comprehensive home screen shows levels, recipes, bet-up jackpots, daily bonuses, and a leaderboard.


Table of Contents

Revenue Driver

  • Bingo Room with Collection Puzzle Mini-Game
    • Get Clucky in Bingo Bash

Trends

  • Collection Event Investment
  • Casino Event Investment
  • Bingo Bash Event Investment

Market Watch

  • Breakout Apps
  • Notable Releases

Appendix

  • Bingo Bash Release Schedule
  • Liquid & Grit Slots Personas
  • Premium Partnerships
  • Casino Mechanics Taxonomy

Review all features and events in the Data Tool.

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