Content is King

Epic Games’ decision to bypass the Google Play Store indicates a shift in power from platforms to developers. If Epic Games’ direct-to-web strategy is successful, this will lead to profit growth for developers

Breakout App: Bricks N Balls

Bricks N Balls’ growth is driven by innovative gameplay. The app has not received major Featuring and still has massive amounts of downloads. The top in-app purchase removes ads for $2.99 but the majority of revenue is driven by currency purchases

The more you are like yourself, the less you are like anyone else, which makes you unique.  – Walt Disney

Table of Contents

STRATEGY INSIGHTS

  • Content is King
  • Breakout App: Bricks N Balls

REVENUE DRIVERS

  • Month-Long Event Calendar
  • Team Tournaments
  • UGC Events With Twitch

REMOVED FEATURES

  • Achievements
  • Farm Club

LEVEL DESIGN

  • New Level Designs

MARKET WATCH

  • Notable Releases I & II

APPENDIX

  • Player Motivations
  • Puzzle Personas
  • Data Collection Process

Continue on to the Market Watch to see every feature released >>

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