The Metaverse: Expectation vs. Reality
The metaverse will not be part of our daily lives any time soon and when it does, it will be much different than what we currently think. Here are three reasons why.
ATT’s Impact on Mobile Advertising
App Tracking Transparency (ATT) is good for mobile gaming because it will … keep the relationship with players healthy, reduce the risk of government intervention, and decrease the reliance on Facebook’s Ad platform.
What Will Apple Do next?
The Epic Games v. Apple conflict centers on two main points. First, that 70% of the App Store’s revenue comes from mobile games. And second, that most of this revenue is generated from the 30% platform fee taken on In-App Purchases.