Competitive Intelligence for Every Organization
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Join Liquid & Grit
One subscription to rule them all.
Explore our capabilities
Liquid & Grit’s Premium Insights Engine
—Custom for your team.
A dedicated, always-on research partner for your highest-priority product questions. From monetization and economy teardowns to deep competitive analysis, we deliver the insights you need to move faster and make smarter bets.
Subscribe
Choose a plan. Your team receives a set number of flexible research blocks each month.
Monthly Market Reports
Impact Driver Teardowns
Competitor Benchmarking
Monthly Market ReportsImpact Driver Teardowns
Competitor Benchmarking
Feature Database
UX/UI Innovation
Live-Ops Monitoring
Feature Database
UX/UI Innovation
Live-Ops Monitoring
The Grit Advisory
Expert Roundtables
Product Polishing
The Grit Advisory
Expert Roundtables
Product Polishing
Request
Deploy those blocks toward your highest-priority needs — a strategic deep dive, competitor teardown, economy review, feature analysis, or targeted benchmarking.
Receive
Receive structured, decision-ready deliverables based on each request — including docs, spreadsheets, Miro boards, and other working assets as needed.
First launched in 2015, Liquid & Grit revolutionized mobile game intelligence with its subscription-based research model. To this day, Liquid & Grit is driven by the vision of its founder, Brett Nowak. Liquid & Grit doesn’t just provide generic data—instead, it focuses on delivering deep, actionable product insights to a limited roster of top-tier gaming studios.
Deep Expertise Across Product, Economy, Monetization, and Growth
A full suite of research capabilities, under one subscription.
Topic
Example Questions
How We Approach It
FTUE
First Time User Experience
Example Questions
Where do friction points lead players to drop off in the first session? How do top games introduce tutorials, rewards, and early monetization?
How We Approach It
We capture the first 5–7 hours of play across leading apps, tracking onboarding patterns, friction points, and monetization timing to surface best practices.
ECON
Economy Analysis
Example Questions
Where is the economy balanced or leaking value? How do top competitors pace rewards, sinks, and progression?
How We Approach It
We play through early and mid-game across spend profiles, mapping faucets, sinks, rewards, and more.
COMB
Competitive Monitoring and Benchmarking
Example Questions
How do we stack up against direct competitors? What are they doing that we aren’t?
How We Approach It
We run a structured teardown across the dimensions most relevant to your product — feature set, monetization, live ops design, and content — and deliver a clear, actionable comparative report.
$$$$
Monetization & Pricing Analysis
Example Questions
How are leading games structuring offers, conversion points, and player value? Where are the biggest monetization opportunities?
How We Approach It
We inventory IAP offers, triggers, and conversion tactics across comparable products, surfacing the gaps and opportunities most relevant to your game.
UAGA
UA & Growth Analysis
Example Questions
Which creative trends and channel strategies are working? How well does acquisition align with the actual game experience?
How We Approach It
We audit ad creative, network activity, and social channels — then assess how acquisition messaging connects to FTUE and early gameplay to identify misalignment and opportunity.
L&G pairs deep research with relentless support.
Yariv Ben-Zichri
Head of Research at Candivore
Simply the industry’s highest insights and best value.
Joseph Kim
CEO of Lila Games
Full research team, without the hiring headache.
Start today
Join
Liquid & Grit
Get started
Fill out our 2 minute intake form and we’ll see if it’s a good fit.
Questions?
Visit our FAQ section to learn more about our services.
Subscription Options
$15K/month
The foundational engine for high-level market intelligence, providing consistent, expert-led analysis to validate your firm’s strategic hypotheses.
What’s Included:
- One custom report per month
- Pause or scale anytime.
$25K/month
Accelerated insights for high-velocity decision-making, offering doubled capacity and direct advisory capabilities to offer enhanced support.
What’s Included:
- Two custom reports per month
- Ability to tackle multiple projects concurrently
- Priority handling
- Pause or scale anytime.
Contact for pricing
For firms with advanced institutional requirements, we provide bespoke engagement models. Contact us to develop a custom plan tailored to your specific strategic objectives and high-volume reporting needs.
Change anytime
Scale up, down, or temporarily pause anytime.
Like adding a team member
Gain full access to our data, methods, and outputs.
Frequently asked questions
Can we scale the team up or down?
Yes. At the end of any month, you may adjust services with prior written notice. You can scale down to a Lean Team, or pause entirely.
What if we need to prioritize other internal projects?
You can reallocate your monthly block capacity to different initiatives at any time.
What happens if we do not use all our blocks in a month?
Capacity is planned and staffed monthly. Unused blocks do not automatically roll over. If you anticipate lower usage, it is better to scale down in advance under the adjustment clause.
What deliverables should we expect?
Each project includes a Google Doc with findings and recommendations, a Google Sheet with supporting data, and a Drive folder with screenshots and captures. Strategic, Development, and Quick-turn projects are sized by block and defined upfront in a written scope.
How do we decide between Lean and Full Team?
To learn more about capacity and project examples, please fill out our Typeform.
How quickly can you start?
We can typically begin scoping immediately and start the first block within a few days from finalizing the contract, subject to capacity alignment and signed SoW.
Who owns the output?
Deliverables are created for your internal use as part of the subscription services under the governing agreement.
How do we work day to day?
Work is performed remotely, and projects are handled autonomously once we reach a mutually agreed upon project scope. We operate through a shared Slack channel, weekly check-ins, and check-in meetings as needed.