Homescapes releases the most impactful custom design events in the casual market, averaging 6.6% revenue WoW with a median of 6.7% WoW and a standard deviation of ±9.1%. Birthday Makeover, Homescapes’ most successful custom design event of the past year, helped revenue grow 31% WoW.

Birthday Makeover adopts similar custom design mechanics to those seen in last year’s breakout success Project Makeover by allowing players to give a character a makeover and redecorate a room. The event also includes a dynamic story that makes players emotionally invested in the character, which increases engagement. Download the February Casual Report for our full analysis.