A new club competition from Empires & Puzzles, Clash of Knights, produced a +26% 5Do5D revenue increase by repurposing the highly successful Knights of Avalon solo competition (+162% revenue WoW).
By adapting a solo event into a club event, Empires & Puzzles was able to both use development resources efficiently and create an easy entry point to clubs for players who might be intimidated by them.
Clash of Knights' success is particularly impressive because club, competition, and challenge events have some of the lowest revenue impacts of any event types in the core market, with median impacts of -2.9%, -0.3%, and 0.0% WoW, respectively. Download the November Core Report for our complete analysis.