Heroes that are released with other events or features have nearly seven times the impact on revenue market share MoM as heroes released alone.
In the New Monster Update Special Event, players summon heroes to advance through a progression that culminates in a summon of one of two newly released heroes. Players then use these new heroes to complete challenges for additional rewards.
The New Monster event prolongs engagement and gives new heroes immediate significance by having players complete tasks in other game systems to unlock new heroes and then providing challenges for those heroes once unlocked.
Offering an exclusive reward at the end of the progression, like a special skin or a chance to use new heroes in a unique context, would make high achievers even more motivated to play to completion. This would also help drive spend, since non-utility rewards are one of the main reasons that players make purchases in F2P apps.
These rewards don’t have to be items—exciting experiences work well, too. For example, Star Wars: Galaxy of Heroes’ Clash on Kamino event, which increased revenue +40% 2Wo2W, let players try out a new hero during a series of missions. Then, during the finale, players switched sides to battle against the new hero!
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