Events

Product Roundtable on Selling Battle-Passes & In-App Credits in Webstores

About the Event

[PAST EVENT] This event has already ended, but subscribing members can find the recording on our Impact Portal and YouTube channel soon.

Join us for an expert-led roundtable exploring how in-app credits drive purchases and how to maximize battle pass adoption and revenue through web stores.

Our host, Tiffany Keller, will lead the conversation alongside a panel of industry experts as they discuss actionable strategies and key takeaways, including:

  • Boost Web Store Loyalty – Leverage web-driven loyalty programs to increase repeat purchases.
  • Battle Pass XP as an Incentive – A highly effective yet underutilized tool for web store engagement.
  • High-Value Web-Exclusive Battle Passes – Unlock deeper spend potential beyond traditional models.
  • In-App Credits Explained – A seamless way to integrate virtual currency without violating Apple’s guidelines.
  • Optimizing Store Placement – Strategic positioning of in-app credits to drive web store traffic.

Don’t miss this opportunity to learn from the experts and take your monetization strategy to the next level.

Register Now

 Date: March 13th, 2025
⏰ Time: 10:00 – 11:00 AM PST

*Sponsored by Neon

ABOUT THE PRESENTER

Tiffany Keller
Principal PM & Podcast Host
GoFundMe & Rise and Play

Speaker biography

Tiffany Keller is a seasoned product leader with deep expertise in AI-driven game development, mobile gaming, and digital platforms. She is currently the Principal Product Manager at GoFundMe, where she focuses on strategic growth, user engagement, and platform innovation.

Joseph Kim
CEO & Managing Partner
LILA Games & GameMakers

Joseph Kim is the CEO and co-founder of LILA Games, where he leads the development of innovative mobile games, driven by a vision to create an organization that fosters continuous learning and improvement.

Michael Lewis
Direct to Consumer & Product Expert
DeOS (Game Streaming), Prev. Take-Two Interactive

Michael Lewis is a direct-to-consumer (D2C) strategist and entrepreneurial leader with two decades of experience in building and scaling digital services in entertainment and gaming.