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Upgrading the Hottest IAP Trend in Casual

Upgrading the Hottest IAP Trend in Casual

Using Missions to Drive Spend from Chain Offers Last month, Candy Crush Saga and Zen Match both introduced a similar twist on chain offer events, leading to significant revenue growth. In these events, players complete missions to unlock IAP offers...

A Huge Combo Event Boosts Revenue 80%

A Huge Combo Event Boosts Revenue 80%

How To Fuse Several Events Into a Single Progression Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a...

Brawl Stars’ Poop Ads Go Viral

Brawl Stars’ Poop Ads Go Viral

Brawl Stars Uses Poop, Irony, and Meme Culture To Create a Viral Ad Campaign Brawl Stars’ Watch Out the Poop campaign parodies offensive clickbait ads and embraces meme culture to create a top-performing ad campaign. The campaign focuses on the...

Battle Mechanics Create Engaging Sinks

Battle Mechanics Create Engaging Sinks

Battle Mechanics Create Engaging Sinks Cash Frenzy’s Zombie Gold Rush is an innovative machine that incorporates several mechanics from the core market, including character selection, battles, and a survival-themed bonus. To sustain engagement, the...

Designing Mini-Games That Support Multiple IAPs

Designing Mini-Games That Support Multiple IAPs

A Merge Mini-Game With Three Unique IAPs Idle Mafia’s Merge Island builds on the trend of cross-genre mini-games in casual apps by offering complex merge gameplay that includes a long progression, resource mechanics, recurring challenges, and...

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