June’s Journey Drives Web Store Traffic by Tying Competitions to Social Media Key Takeaways June’s Journey drives web store traffic through social media. Travel Town becomes a top-10 puzzle app via celebrity marketing. Matching Story hits the top...
Casual Reports
Category: Casual Reports
March 2024 Casual Report
Eight Top Puzzle Apps Use Nearly Identical Win Streak Mechanics A trending win streak feature that uses a map mechanic has driven major revenue impacts in multiple top puzzle apps in the past eightmonths. This feature first appeared in Candy Crush...
February 2024 Casual Report
Read this month’s Headline Release, Market Watch, Breakout App, and Soft-Launch App Playrix Doubles Down on Using Deep Mini-Games to Increase Retention Ranch Adventures adds deep simulation and merge mechanics to Homescapes’ Expeditions mini-game....
January 2024 Casual Report
Read this month’s Headline Release, Market Watch, Breakout App, and Soft-Launch App Toon Blast’s Progress Pack is part of an early trend of IAPs that require players to complete missions in order to earn rewards. This type of IAP originally...
December 2023 Casual Report
Download the December Casual Report This month’s Casual Report focuses solely on teardowns of innovative feature and event releases in the casual market. At the end of this month, you will also receive a Recap Report that examines major trends...
November 2023 Casual Report
Read this month’s Headline Release and Market Watch Single-Player Progressions Are a Major Trend in Competition-Based Apps Angry Birds Friends’ Islands Tours, which is currently in beta, is the app’s second single-player progression in less than a...
October 2023 Casual Report
Read this month’s Headline Release and Market Watch A Mission Feature Boosts D30 Retention by 11% Redecor’s My Design Journal is a highly successful feature that increased D14 retention by 11%, D30 retention by 11%, and revenue by 6% since launch...
September 2023 Casual Report
High Win Streak Multipliers Boost Revenue 13% Read this month’s Headline Release and Market Watch Competition with Huge Win Streak Multipliers Toon Blast’s Shield Clash competition offers one of the highest multipliers we’ve ever seen for...
August 2023 Casual Report
Reimagining Club Events Read this month’s Headline Release and Market Watch Introduction Club events perform poorly in the casual market, so most casual apps don’t invest in developing complex club events. But this lack of investment is a...
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