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Seasonal Collections Are a Major Trend In Candy Crush Saga’s Pins, players progress in several base game features and events to earn pins that help them complete 15 seasonal collection sets. This strong integration across the app’s live ops creates...
Letting Players Vote Through Engagement Subway Surfers’ Team Takedown offers two special levels that are each associated with a new hero. Each level has a global reward meter that players fill by collecting currency during that level. Completing...
Top Girl's 4X Twist Pays Off A3GAMES’ Top Girl layers a girl group theme over 4X strategy mechanics by having players manage and upgrade a roster of pop stars while “performing concerts” to conquer bases. The app also offers several hypercasual...
Add Physics-Based Mechanics to Mini-Games In Royal Match’s Ocean Odyssey, players shoot balls to destroy objects in a series of levels. Each hit causes the ball to bounce off objects or walls, adding an element of randomness that makes progression...
Adapting Arcade Gameplay for Casual Players Phase 10: World Tour’s Dragon Block mini-game offers a simplified version of Tetris in which players place blocks directly on a grid to complete rows and columns. Players collect tokens from cleared...
Unlockable IAPs Get Players Invested Before Spending Purchase events with unlockable IAPs in Candy Crush Saga, Zen Match, and Toon Blast all drove significantly more revenue than similar events this year. By having players complete gameplay tasks...
A Multi-Stage Mission Event Achieves The Highest Revenue Impact of Any Event This Year Zen Match’s Achievements achieved the highest revenue impact of any mission event in top puzzle apps this year by expanding on a trend of multi-stage mission...
Using Missions to Drive Spend from Chain Offers Last month, Candy Crush Saga and Zen Match both introduced a similar twist on chain offer events, leading to significant revenue growth. In these events, players complete missions to unlock IAP offers...
A Merge Mini-Game With Three Unique IAPs Idle Mafia’s Merge Island builds on the trend of cross-genre mini-games in casual apps by offering complex merge gameplay that includes a long progression, resource mechanics, recurring challenges, and...
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