In the casual market, competition events perform significantly better in subgenres with robust cosmetic rewards. This is due in part to the way that cosmetic rewards fulfill competitive players’ desire for prestige.
Mini-game events have the second greatest estimated revenue impact in casual.* In the past 12 months, they averaged +4.9% revenue WoW with a median of +2.5% and a standard deviation of +/- 18%. Despite their strong revenue impact, mini-games are not frequently released in casual apps.
A new competition in Disney Magic Kingdoms shows why you should release content alongside events or features.
Cookie Jam’s Family Feud Sweepstakes event combined the Family Feud IP with a highly interactive mini-game to increase revenue +21% and downloads by 40K (or +110% 2Wo2W).
A new accelerator feature in Solitaire Grand Harvest contributed to a staggering +131% 2Mo2M revenue increase.
Three recent mission events in Disney Magic Kingdoms averaged over +100% revenue growth by tying missions to character collections.