July 2022 Casual Report

July 2022 Casual Report

Merge Dragons! has been testing Event Portal Upgrades for a year and Season Portal Upgrades, a similar feature, for nine months. These two portals allow players to access weekly events and a battle pass. Players can complete missions to upgrade each portal, which increases the rewards players earn from the associated events.

May 2022 Casual Report

May 2022 Casual Report

Toon Blast’s aptly named Endless Marathon offers players an endless series of free rewards with intermittent paid offers that they must buy to continue the series. This event helped grow Toon Blast’s revenue 19% 2Mo2M and is part of a major trend in the casual market.

April 2022 Casual Report

April 2022 Casual Report

Monster Legends takes an innovative approach to mission features by requiring players to earn new heroes in order to unlock missions. This design, which appears frequently in core apps, helped Monster Legends’ Mr. Beast Eco Dungeon and Queen Zahra Dungeon increase revenue by an impressive 57% 3Wo3W after their release.

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