Angry Birds Friends’ Islands Tours, which is currently in beta, is the app’s second single-player progression in less than a year. Previously, the app’s main content was limited to a weekly rotation of 10 levels that score players against each other. Islands Tours introduces a substantial amount of new content, including 18 chapters with over 145 levels—and likely more to come. This additional content gives Angry Birds Friends greater control over players’ progression and reduces the risk of players running out of content each week.
Redecor’s My Design Journal is a highly successful feature that increased D14 retention by 11%, D30 retention by 11%, and revenue by 6% since launch according to Redecor’s internal data. The feature is a permanent series of design missions and solves two important problems for the app at two distinct parts of the player’s journey.
Toon Blast’s Shield Clash competition offers one of the highest multipliers we’ve ever seen for maintaining a win streak (10x after five consecutive wins). By making win streaks more valuable, Shield Clash pushes players to buy and use boosts to maintain their streaks or quickly rebuild a streak after a loss.
Club events perform poorly in the casual market, so most casual apps don’t invest in developing complex club events. But this lack of investment is a self-fulfilling prophecy, as casual club events tend to be simple competitions where players collect points for their clubs—not the kind of gameplay that’s going to reverse this negative trend.
Royal Match’s Hidden Temple mini-game helped increase revenue 25% 3Do3D by driving engagement in the base game and offering strong short-, medium-, and long-term goals. During this event, each base game level awards one token that players spend to clear tiles and reveal gems on a game board. Gems fill slots on a gate, and filling all slots advances players to the next stage. This structure creates three tiers of goals, which ensures that players are always close to achieving something: a short-term goal of clearing multiple tiles for each gem, a medium-term goal of filling all the gate’s slots, and a long-term goal of completing all five stages.
Candy Crush Saga’s All Stars Tournament offers the most valuable prizes ever for a competition in a casual app, including a pool of $250,000, a weeklong trip to London, and diamond rings worth a total of $75,000. The event also involves a number of high-profile partnerships, including a prize reveal video with hip-hop artist Saweetie, sponsored videos from influencers, and championship rings made by celebrity jewelers Icebox. This combination of real-life prizes and celebrity partnerships has led to viral tweets, trending articles, and videos with over 22M views on YouTube alone.