Players collect diamonds, an event currency, from bingo cells and IAP bundles. Diamonds are used to buy scratch cards that advance players on a prize map.
During multiple sales and a SlotoQuest event, revenue was up +25% WoW and downloads down -24% WoW. Shortly after the 10/2 version update, Slotomania released a series of sales.
In Huuuge Casino, revenue spiked +75% WoW before cooling to +14% 2Wo2W after the release of the Super Sized reward feature. Huuuge Casino adjusted shop deals, retention bonuses, and collection rewards.
After the launch of Leprechaun in Slotomania, revenue was +9.4% WoW and +14.9% 2Wo2W. Downloads were +7.9% and +16.9% during those time periods. After the release of Gladiator Sale, revenue was +14.8% WoW.
Revenue was up +1.6% WoW and +15.6% Wo2W after the release of the Cooking Frenzy event. Revenue spiked before Cooking Frenzy due to the end of the Quest Frenzy Golden Summer Season 5. A burst of downloads in July boosted the events’ revenue impact.
In Bingo Blitz, revenue started to increase after the release of a new Bingo room with a slots machine bonus. Then, revenue spiked after the new Mini-Game Event (Liberty N’ Roll) went live. The U.S. holiday likely contributed to the revenue growth.