Bingo Bash’s Bash Leagues Beta provides a fresh take on competitions by having players compete based on engagement rather than skill. This is the first competition feature that we’ve identified in a top-grossing bingo app in more than two years, and it helped increase revenue 19% 10Do10D.
POP! Slots’ Daily Bonus is a great example of a well-designed retention bonus, which helped increase revenue 7% MoM and 10% 2Mo2M by offering milestone rewards and social incentives.
HoF Together, a new team challenge event in House of Fun, helped increase revenue by 18% during its five-day run. In this event, players are automatically assigned to teams.
Top casino apps have released just four cosmetic features in the past year, but those features have had a relatively high average revenue impact of 5.6% MoM with a median of 4.8% MoM and a standard deviation of ±12.2%.
A new competition feature in Hit it Rich!, Coin Boss, increased revenue by 21% MoM—the greatest impact of any competition feature in the past 12 months. This impact was due in part to the feature’s fast queueing system.
The year’s most important developments in mobile gaming