In January 2020, DAFU Casino averaged $25,800 in daily revenue and 1,660 in daily downloads. The app launched in the U.S. in March ’18, but revenue began growing in Sep. ’19.
For the duration of each Mini Pops edition, revenue was +2% compared to the previous period. The closing events of both editions saw the largest increases, +32% and +24% WoW.
Players collect diamonds, an event currency, from bingo cells and IAP bundles. Diamonds are used to buy scratch cards that advance players on a prize map.
During multiple sales and a SlotoQuest event, revenue was up +25% WoW and downloads down -24% WoW. Shortly after the 10/2 version update, Slotomania released a series of sales.
In Huuuge Casino, revenue spiked +75% WoW before cooling to +14% 2Wo2W after the release of the Super Sized reward feature. Huuuge Casino adjusted shop deals, retention bonuses, and collection rewards.
After the launch of Leprechaun in Slotomania, revenue was +9.4% WoW and +14.9% 2Wo2W. Downloads were +7.9% and +16.9% during those time periods. After the release of Gladiator Sale, revenue was +14.8% WoW.