Wizard of Oz Slots’ Enchanted Vaults is the latest release in a huge trend of features that reward players with time-locked chests during slot spins. The feature was first introduced by Jackpot Party in 2019 and has since been implemented in 10 other leading casino apps.
Last month, Jackpot World and Bingo Party both released mini-games that center around merge mechanics. Although merge gameplay is typically found in the casual market, it’s becoming more common in the casino market for three key reasons.
Cash Tornado’s Coin Pusher is one of the most successful mini-games in the casino market—and its latest release elaborates on the original by combining coin pusher, pachinko, and mini-stepper mechanics. The mini-game drives spend by offering a variety of purchasable enhancements and drives engagement by including associated mission and competition events.
This month’s Casino Report focuses solely on teardowns of innovative feature and event releases.
Scatter Slots’ Clans offers one of the first permanent club progressions we’ve seen in a casino app. Clans and a related feature, Heroic Heist, draw on mechanics and RPG themes from the core market by having club members collaborate to defeat weekly sets of bosses and level up their club.
Bingo Blitz’s ongoing partnership with actress Drew Barrymore is exceptional for three reasons. First, celebrity collaborations are rare in the casino market. Second, Barrymore has been the app’s brand ambassador for over a year, the longest celebrity collaboration we’ve seen in a casino app. And third, the partnership is unusually extensive, encompassing multiple in-game events, TV advertisements, and social media campaigns. Bingo Blitz’s downloads increased 22% 13Mo13M during the partnership, suggesting that the collaboration played a significant role in boosting the app’s UA.