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Revenue was +6% and downloads were -9% 10Do10D after the launch of the Event Shop alongside the Summer Party Adventure mission event in Angry Birds 2.
In this report, we analyze five core elements of clubs: User Interfaces, Competitions, Collaborations, Participation, and Gifting. Each section includes research insights and examples of unique mechanics from our Feature Database.
After the release of the Darth Vader Villain Event and Diamond Box, Disney Emoji Blitz’s revenue was +51% and downloads were +38% 5Do5D. During the three most recent Villain Event and Diamond Box releases, revenue averaged +54% 5Do5D.
During the initial release of Magic Keys of Oz, revenue was +13% and downloads were -13% WoW. The second release saw revenue +31% and downloads -6% WoW. An Easter sale likely contributed to revenue during this second release.
In Hay Day Pop, players build and expand a farm that combines custom design and Sims-like mechanics.