Revenue increased +6.2% WoW after the release of Best Fiends’ Temper of Doom, and +7.8% WoW after the release of Music Festival but did not sustain following either release. Revenue flattened 2Wo2W after Temper of Doom.
Candy Crush Friends Saga revenue increased +23% WoW and +26% 2Wo2W after the release of The Big Bubblegum Debacle. A sale was released during the period, contributing to the growth. Downloads were up +8% WoW and +1% 2Wo2W.
Soft launched in April of 2019, Best Fiends Stars gameplay is match-link puzzle with a level progression system. The features and events are influenced by Best Fiends and Toon Blast. Clubs is a core initial feature. Artistically, the app uses the Best Fiends characters.
Club Features centered on sharing lives are proven to drive revenue in Puzzle. Revenue was +25% WoW after Homescapes released a version called Teams … and +20% WoW when Lost Island Blast Adventure released a version called Clubs.
Matchington Mansion released a purchase event that added Trees to sales bundles. Once fully grown, Trees award additional value to the purchaser.
Revenue was +20% WoW in Lost Island Blast Adventure after the launch of Clubs. In Clubs, members ask for lives that are granted by other Club members. … A six-day bank event went live in Seekers Notes that spiked revenue +35% WoW. Banks are an established mechanic in both Puzzle and Casino that continue to evolve. … Hard-launched in December 2018, Polysphere by Playgendary is now a top 20 grossing iOS Puzzle app.