During the initial release of Magic Keys of Oz, revenue was +13% and downloads were -13% WoW. The second release saw revenue +31% and downloads -6% WoW. An Easter sale likely contributed to revenue during this second release.
In Hay Day Pop, players build and expand a farm that combines custom design and Sims-like mechanics.
After the release of Valentine’s Quest, Candy Crush Soda Saga’s revenue was +10%, downloads +4% 5Do5D. Players complete missions to earn puzzle pieces and unlimited life boosts.
After the June’s Journey Google Play Points launch event, Android revenue was +30%. Android users are awarded Google Play Points for every dollar spent on in-app purchases.
Gardenscapes’ revenue was +18% and downloads -14% WoW after the release of Furry Season, a mission feature. Revenue maintained at +14% 2Wo2W.
Angry Birds 2 revenue was +27% WoW and downloads were +21% WoW after the release of the Rowdy Rumble competition event, a 16-player single-elimination tournament.