In this report, we analyze five core elements of clubs: User Interfaces, Competitions, Collaborations, Participation, and Gifting. Each section includes research insights and examples of unique mechanics from our Feature Database.
After the release of the Darth Vader Villain Event and Diamond Box, Disney Emoji Blitz’s revenue was +51% and downloads were +38% 5Do5D. During the three most recent Villain Event and Diamond Box releases, revenue averaged +54% 5Do5D.
During the initial release of Magic Keys of Oz, revenue was +13% and downloads were -13% WoW. The second release saw revenue +31% and downloads -6% WoW. An Easter sale likely contributed to revenue during this second release.
In Hay Day Pop, players build and expand a farm that combines custom design and Sims-like mechanics.
After the release of Valentine’s Quest, Candy Crush Soda Saga’s revenue was +10%, downloads +4% 5Do5D. Players complete missions to earn puzzle pieces and unlimited life boosts.
After the June’s Journey Google Play Points launch event, Android revenue was +30%. Android users are awarded Google Play Points for every dollar spent on in-app purchases.