During Gardenscapes’ release of the attic event, revenue was +16% and downloads -21% WoW. After the release of the kitchen event, a reskin of attic, revenue was +19% and downloads +37% WoW.
Revenue was +19.7% and downloads +36.3% WoW in Angry Birds Dream Blast (ABDB) after the launch of the Journey to Eagle Island quest event. Revenue sustained at +21.2% 2Wo2W with downloads at +11.8%.
Revenue increased +6.2% WoW after the release of Best Fiends’ Temper of Doom, and +7.8% WoW after the release of Music Festival but did not sustain following either release. Revenue flattened 2Wo2W after Temper of Doom.
Candy Crush Friends Saga revenue increased +23% WoW and +26% 2Wo2W after the release of The Big Bubblegum Debacle. A sale was released during the period, contributing to the growth. Downloads were up +8% WoW and +1% 2Wo2W.
Soft launched in April of 2019, Best Fiends Stars gameplay is match-link puzzle with a level progression system. The features and events are influenced by Best Fiends and Toon Blast. Clubs is a core initial feature. Artistically, the app uses the Best Fiends characters.
Club Features centered on sharing lives are proven to drive revenue in Puzzle. Revenue was +25% WoW after Homescapes released a version called Teams … and +20% WoW when Lost Island Blast Adventure released a version called Clubs.