Market Coverage
Explore Liquid and Grit’s latest cross-industry coverage and insights. Our expert faculty share insights, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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Designing Streamer-Friendly Modes To Drive UA
PUBG Mobile’s Unfail is an asymmetrical horror mode similar to Behavior Interactive’s Dead by Daylight. In Unfail, a team of four players completes tasks while avoiding a boss controlled by a fifth player. During Unfail’s early access, PUBG Mobile...
How To Monetize Customizable Game Modes
Bingo Party’s DIY Feature increases players’ sense of control over bingo rounds in two ways. First, it lets players spin a wheel to add rewards to bingo cards, earn additional bingo calls, and trigger bingo rounds on those cards. Second, it offers...
Creating Streamlined Alternatives to Base Gameplay
Clash Royale’s Merge Tactics adds a full-scale auto-chess mode using cards from the app’s base game, complete with a league progression and IAPs. This mode simplifies several aspects of auto-chess gameplay, like in-match leveling and round formats,...
Built-In Competitions With High Stakes
In Bingo Frenzy’s Bingo Magic room, two players compete to fill a meter by daubing spaces and completing bingos. Only the winner earns tokens to advance the room’s main progression, which makes each round consequential. To heighten players’ sense...
How To Improve Long-Running Collections
How To Improve Long-Running Collections MARVEL SNAP’s Snap Packs are a major rework of the app’s core card-collecting progression. In the previous system, base game milestones awarded a chance to open a weekly loot box containing four cards, but...
Monopoly GO! Transforms Daily Competitions Into a Seasonal Progression
Monopoly GO! Builds on Its Daily Competitions Monopoly GO!’s Tycoon Express offers a seasonal progression with seven levels that are tied to the app’s daily tournaments. Players now earn tokens based on their tournament ranking, and reaching...
Brawl Stars Changes Its Most Successful Expansion Again
Brawl Stars Changes Its Expansion Format Again Brawl Stars’ Battle for Katana Kingdom follows the structure of the app’s recent major expansions by offering event abilities, new skins, and several new modes. However, this expansion splits its...
Use Event Progressions To Unify Live Ops
Use Event Progressions To Unify Live Ops In Coin Master’s Egg Hunt, players engage with eight connected events to earn tokens that advance them on a quest map. While Egg Hunt runs for five days, most of the connected events only run for a day or...
How Hypercasual Mechanics Helped Strategy Overtake RPG
How Strategy Overtook RPG as Core’s Top Genre In 2024, revenue among the top five strategy apps grew an average of almost 400% YoY, helping strategy overtake RPG as the top genre in the core market. Last War: Survival, the top strategy app, has...
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