Mission features that are released simultaneously with new equipment, abilities, or heroes have estimated revenue impacts of +34%, +19%, and +16% MoM, respectively.
Accelerator features have an average revenue impact of +6% MoM with a huge standard deviation relative to the size of that impact, +/- 37%. That means accelerators vary widely in their effects.
After the release of Medal Rewards, AFK Arena’s revenue was +41% and downloads were -8% MoM. Revenue maintained at +30% 2Mo2M. During the past 12 months, collection features in the core market have averaged +7% MoM revenue.
Game of Sultans’ Imperial Road combines a tournament with multiple solo progressions to create an approachable event for all players.
A new kingdom vs. kingdom expansion feature in King of Avalon: Dragon Warfare helped increase revenue +39% Mo2M by offering an epic battle that still made individual players feel important.