Brawl Stars’ Mega Pig revamps the app’s main club content by introducing a non-competitive reward progression and a more flexible schedule. These changes make Mega Pig more approachable than Brawl Stars’ previous main club content, Club League. At the same time, a randomized reward system and a high number of matches have led to pushback from players. We expect Brawl Stars will adjust both of these systems during the event’s extensive testing phase.
Mobile Legends: Bang Bang’s To the Stars! is one of the most extensive puzzle mini-games we’ve seen in a core app. Unlike most mini-games in the core market, which tend to be fairly simple, To the Stars! includes 28 unique levels, multiple mechanics that increase the difficulty as players progress, and a performance-based scoring system.
PUBG Mobile’s Dragon Ball Super crossover is one of the deepest IP integrations ever. The event, which helped increase the app’s revenue by 35% and downloads by 11% MoM, introduces an enormous amount of IP-themed content, including two battle royale modes, five heroes with unique skill sets, three challenge events, and two sets of exclusive cosmetics.
PUBG Mobile’s Dragon Ball Super crossover is one of the deepest IP integrations ever. The event, which helped increase the app’s revenue by 35% and downloads by 11% MoM, introduces an enormous amount of IP-themed content, including two battle royale modes, five heroes with unique skill sets, three challenge events, and two sets of exclusive cosmetics.
In this month’s Headline Release, we analyze a major update in Clash Royale that addresses some of the app’s underlying progression issues. However, despite taking several steps to improve the app’s long-term health, the update has faced significant backlash from the player community. This criticism revolves around the update’s aggressive monetization strategy that gives paying players insurmountable advantages—a risky move for a PvP app. As user acquisition becomes more expensive, apps should reconsider the balance between short-term monetization and lifetime value.
Spider-Verse Parkour and Enter the Spider-Verse continue Garena Free Fire’s streak of highly successful IP crossovers, which take advantage of the battle royale genre’s ability to incorporate diverse mechanics. Because battle royale apps include such a large variety of maps, modes, and mechanics, it’s easier for those apps to integrate IPs without feeling forced. In Spider-Verse Parkour’s case, Garena Free Fire adapts its existing parkour race mode to include abilities and a map inspired by the new Spider-Man movie, Across the Spider-Verse.