February 2024 Core Report

February 2024 Core Report

Since the start of the year, Brawl Stars’ revenue has increased 64% 7Wo7W, and its DAU is the highest it’s been since the app’s launch. This success is due in large part to four major changes to the app’s battle pass and hero release format.

January 2024 Core Report

January 2024 Core Report

Game of Sultans’ Empire Succession drives engagement and spend by allowing players to customize and upgrade a hero that they get to keep after the event. Allowing players to keep their upgraded heroes is a significant incentive for players, since these heroes play a key role in increasing their level in the base game.

November 2023 Core Report

November 2023 Core Report

Brawl Stars’ Mega Pig revamps the app’s main club content by introducing a non-competitive reward progression and a more flexible schedule. These changes make Mega Pig more approachable than Brawl Stars’ previous main club content, Club League. At the same time, a randomized reward system and a high number of matches have led to pushback from players. We expect Brawl Stars will adjust both of these systems during the event’s extensive testing phase.

October 2023 Core Report

October 2023 Core Report

Mobile Legends: Bang Bang’s To the Stars! is one of the most extensive puzzle mini-games we’ve seen in a core app. Unlike most mini-games in the core market, which tend to be fairly simple, To the Stars! includes 28 unique levels, multiple mechanics that increase the difficulty as players progress, and a performance-based scoring system.

September 2023 Core Report

September 2023 Core Report

PUBG Mobile’s Dragon Ball Super crossover is one of the deepest IP integrations ever. The event, which helped increase the app’s revenue by 35% and downloads by 11% MoM, introduces an enormous amount of IP-themed content, including two battle royale modes, five heroes with unique skill sets, three challenge events, and two sets of exclusive cosmetics. 

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