Customizable combat conditions are a major opportunity for designers in the core market to create replayable high-level content. In MARVEL Strike Force’s Pestilence event (62% revenue 11Do11D), players choose a variety of combat conditions—like enemy buffs and hero debuffs—to increase the difficulty of a series of battles. AFK Arena’s highly successful Trials of God feature (72% revenue MoM) uses similar mechanics.
In Lords Mobile’s Artifact Hall, players collect artifacts that grant permanent boosts to key gameplay systems—which helped increase Lords Mobile’s revenue by 22% 2Wo2W.
Survivor, a new competition feature in WWE SuperCard, helped increase revenue by an outstanding 207% MoM and 125% 2Mo2M after being released as part of a large app update. In this tournament, all players are given the same deck for a series of duels, and the last remaining player wins.
PUBG Mobile’s Esports Player Cards mini-game feature is one of the deepest esports integrations we’ve seen in mobile apps. In this feature, players watch esports and complete challenges to collect cards based on members of professional PUBG Mobile esports teams. Players use these cards to build teams for PvE and PvP competitions.
Collection events perform relatively well in the core market, averaging 7.2% revenue WoW. But their revenue impact grows substantially when paired with club events (16.9% WoW), reward events (13.6% WoW), or new equipment (13.5% WoW).
The year’s most important developments in mobile gaming