Last Day on Earth’s Story Mode is a five-act narrative campaign that serves two main purposes. First, it introduces new players to the app’s many gameplay systems. Second, it engages veteran players by offering exclusive expansion content. This content includes a new base, a vehicle, and a flamethrower that has been a long-time request from the community
In Identity V’s story-driven The Shrouded Bélóstáin Investigation event, players investigate characters, locations, maps, and documents to collect clues and solve a mystery.
MARVEL Strike Force’s Cosmic Crucible helped increase revenue by 18% 2Mo2M. This feature succeeds in part by using a relatively rare tournament structure known as a Swiss-style tournament.
Star Trek Fleet Command’s Below Deck Officers are a new hero type that significantly raises players’ potential power—which helped increase revenue by a massive 41% 2Mo2M.
Customizable combat conditions are a major opportunity for designers in the core market to create replayable high-level content. In MARVEL Strike Force’s Pestilence event (62% revenue 11Do11D), players choose a variety of combat conditions—like enemy buffs and hero debuffs—to increase the difficulty of a series of battles. AFK Arena’s highly successful Trials of God feature (72% revenue MoM) uses similar mechanics.
In Lords Mobile’s Artifact Hall, players collect artifacts that grant permanent boosts to key gameplay systems—which helped increase Lords Mobile’s revenue by 22% 2Wo2W.