Heroes that are released with other events or features have nearly seven times the impact on revenue market share MoM as heroes released alone.
Rise of Kingdoms’ revenue was +20% and downloads were -8% MoM after the initial launch of Peerless Scholar. The second season of Peerless Scholar, which launched on 7/8, does not yet have complete revenue data.
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After the launch of Tavern of Legends, Empires & Puzzles’ revenue was +92% and downloads were -15% 3Do3D compared to the same days from the previous week.
After the launch of Crucible of War, Star Trek Fleet Command’s revenue was +88% and downloads were +29% 3Do3D compared to the same days from the previous week.
After the release of Empires and Puzzles’ Season III, revenue was +23% and downloads were -15% MoM. 2Mo2M revenue and downloads were +152% and +111%, respectively.