Rise of Kingdoms’ revenue was +34% and downloads were -12% WoW after Thanksgiving Feast event. Cooking events are driving revenue in top-grossing apps across genres.
Following the start of the Blessed SWC 2019 Scroll Reward Event, Summoners War’s revenue was +24% 2Wo2W. During a similar event in 2018, revenue was +20% 2Wo2W.
The challenge events Mid-Autumn festival and Harvest Festival in Last Shelter: Survival offered customizable IAP bundles. Players can customize IAP bundles to assist with event progression.
Revenue was +32% and downloads were +18% WoW in Last Shelter: Survival, after the release of Champion Duel. This game-wide PvP tournament event lets players use any unlocked heroes and troops.
AFK Arena’s revenue increased +23.7% WoW and +16.2% 2Wo2W after the release of Voyage of Wonders. Downloads were up +11.6% and +18.6% during those periods. AFK Arena has invested more in collection features and less in notices and rewards.