This month’s Racing & Sports Report focuses solely on teardowns of innovative feature and event releases in the racing and sports market. At the end of this month, you will also receive a Recap Report that examines major trends across markets from 2022 as well as areas of opportunity for 2023.
Mario Kart Tour’s Spotlight Shop replaces the app’s gacha mechanic with a more traditional store that changes its offers each day. This is a significant shift in the app’s monetization strategy that makes it easier for players to buy the specific vehicles, drivers, and equipment they want. It also more closely aligns with the Mario Kart franchise’s emphasis on accessibility.
Asphalt 9: Legends’ Drive Syndicate Undercover Ops uses multiple race modes and thoughtful UI design to tell a story without making players read a lot of text. In a new race mode, players drive a police car and disable the cars of crime syndicate members. In another mode, players must complete normal races “undercover” as a way to gain the syndicate’s trust.
For our second edition of the Racing & Sports Report, we’ve added a Soft-Launch and Breakout App section. Beginning next month, we’ll be including a full Impact Driver section that analyzes the most innovative releases each month.
This month, we’re launching a report that covers the sports and racing market. The report currently tracks fifteen top-grossing apps, including 8 Ball Pool, Asphalt 9: Legends, KartRider Rush+, Rebel Racing, Need for Speed: No Limits, and Top Drives. We’re adding more apps every month.