Read the Cross-Platform Toolkit Cross-platform releases allow developers to reach more players, bypass Apple and Google’s transaction fees, avoid IAP design restrictions, and collect better user data. But PC and console versions are likely only a...
Read the Battle Pass Toolkit Update Since we first published our Battle Pass Toolkit in 2021, battle passes have become an essential component of apps’ monetization strategies and player experiences. In nearly every genre, developers are adding...
Read the FTUE Toolkit Our First-Time User Experience (FTUE) Toolkit explores the best practices for onboarding players across markets. This report is based on our analysis of the FTUEs of 26 leading casual, core, and casino apps. For this analysis,...
Read the External Payments Toolkit Major developers have launched a significant number of new web stores since we first published our External Payments Deep Dive in March 2022. Now, we’ve updated our analysis to include these new stores and the...
Download the Ad Monetization Toolkit Our Ad Monetization Toolkit explores the best practices for monetizing in-app ads post-ATT. Our key takeaways: Apps should move toward rewarded ads and nondisruptive ads. Rewarded ads are more valuable to...
Download the Narrative Design Toolkit Our Narrative Design Toolkit provides insights into how to design compelling narratives in apps of any genre and at any scale. The toolkit begins by breaking down the fundamentals of storytelling, including...
Download the Play-To-Earn Deep Dive Toolkit Play-to-earn (P2E) is an exciting opportunity for startup game companies but is still too risky for large companies. That said, large companies should be ready to capitalize when P2E economies become...
Download the External Payments Deep Dive Report Apple and Google are facing greater pressure to allow external paymentsystems (like web stores). And several major publishers are already driving purchases outside of Apple's and Google's stores,...
Download the Live Ops Deep Dive Report Our Live Ops Deep Dive Report provides actionable insights for strengthening the key aspects of your live ops. Within the report, you’ll find specific analysis for each major market on: The most impactful...
