Cross-platform releases allow developers to reach more players, bypass Apple and Google’s transaction fees, avoid IAP design restrictions, and collect better user data. But PC and console versions are likely only a good fit for core and casino apps. Our Cross-Platform Toolkit analyzes the benefits and best practices for cross-platform releases—and whether it’s a viable strategy for your app.
Since we first published our Battle Pass Toolkit in 2021, battle passes have become an essential component of apps’ monetization strategies and player experiences. In nearly every genre, developers are adding more features, price points, and progressions to better target their unique audiences. At the same time, apps are taking greater steps to ensure that battle passes are accessible for free and paying players alike.
Our First-Time User Experience (FTUE) Toolkit explores the best practices for onboarding players across markets. This report is based on our analysis of the FTUEs of 26 leading casual, core, and casino apps. For this analysis, we playtested the first six 15-minute sessions of each app and extensively documented our experience with each session. We also bought the first two starter IAPs offered by each app.
Major developers have launched a significant number of new web stores since we first published our External Payments Deep Dive in March 2022. Now, we’ve updated our analysis to include these new stores and the strategies they use to drive traffic. The report also examines recent changes to government regulations and app store policies related to web stores.
The Toolkit contains two documents: an Ad Monetization Report and an Ad Monetization Teardown Document. The Ad Monetization Report provides strategies for monetizing ads in different markets and analyzes best practices for each ad format. The Ad Monetization Teardown Document breaks down ad monetization in the apps we cite in the report.
Our Narrative Design Toolkit provides insights into how to design compelling narratives in apps of any genre and at any scale. The toolkit begins by breaking down the fundamentals of storytelling, including plot structure, characters, and scenes. Then, we analyze the strengths and weaknesses of different storytelling techniques and how to implement them.