After the launch of Leprechaun in Slotomania, revenue was +9.4% WoW and +14.9% 2Wo2W. Downloads were +7.9% and +16.9% during those time periods. After the release of Gladiator Sale, revenue was +14.8% WoW.
Revenue was up +1.6% WoW and +15.6% Wo2W after the release of the Cooking Frenzy event. Revenue spiked before Cooking Frenzy due to the end of the Quest Frenzy Golden Summer Season 5. A burst of downloads in July boosted the events’ revenue impact.
In Bingo Blitz, revenue started to increase after the release of a new Bingo room with a slots machine bonus. Then, revenue spiked after the new Mini-Game Event (Liberty N’ Roll) went live. The U.S. holiday likely contributed to the revenue growth.
Revenue was +27% WoW the first time POP! Slots’ Win Zone went live. During the second time, revenue was +34% 3Do3D. Win Zone is a three round Tournament. During the first two rounds, players accumulate Score Points and Bonus Credits.
Following the release of SlotoClans in Slotomania, revenue was down -14% WoW. Revenue increased +32% WoW after sales and events integrated with SlotoClans went live. Revenue continued to be elevated +20% 2Wo2W.
Zynga’s, Game of Thrones Slots, will offer players three core features: daily quests, clubs with group competitions, and collections. The machines and features throughout the app are heavily influenced by the IP.