HoF Together, a new team challenge event in House of Fun, helped increase revenue by 18% during its five-day run. In this event, players are automatically assigned to teams.
Top casino apps have released just four cosmetic features in the past year, but those features have had a relatively high average revenue impact of 5.6% MoM with a median of 4.8% MoM and a standard deviation of ±12.2%.
A new competition feature in Hit it Rich!, Coin Boss, increased revenue by 21% MoM—the greatest impact of any competition feature in the past 12 months. This impact was due in part to the feature’s fast queueing system.
The year’s most important developments in mobile gaming
This month’s Casino Report focuses exclusively on new feature and event releases in the casino market. Later this month, you will receive a Recap Report that analyzes the biggest trends across markets from 2021 as well as major areas of opportunity for 2022.
Battle passes (a subcategory of mission features) have rapidly become a major trend in top-grossing casino apps. The past four quarters saw double the average number of battle pass releases compared to the preceding period.