Hit it Rich!’s Weekly Race World Champions competition feature helped increase revenue 9% MoM by awarding bonuses for IAPs. As players advance to higher divisions, their bonuses grow.
Cashman Casino’s Dream House (11% revenue 2Wo2W) is a strong example of how to use a linear progression of upgrades to create an engaging level event.
Bingo Bash’s Bash Leagues Beta provides a fresh take on competitions by having players compete based on engagement rather than skill. This is the first competition feature that we’ve identified in a top-grossing bingo app in more than two years, and it helped increase revenue 19% 10Do10D.
POP! Slots’ Daily Bonus is a great example of a well-designed retention bonus, which helped increase revenue 7% MoM and 10% 2Mo2M by offering milestone rewards and social incentives.
HoF Together, a new team challenge event in House of Fun, helped increase revenue by 18% during its five-day run. In this event, players are automatically assigned to teams.
Top casino apps have released just four cosmetic features in the past year, but those features have had a relatively high average revenue impact of 5.6% MoM with a median of 4.8% MoM and a standard deviation of ±12.2%.