Four Ideas to Improve Your Tutorial

Like the opening credits of a film, the tutorial is often a wasted opportunity. Regardless of how easy you think your game is, the tutorial is the player’s first experience with your game, and it counts. 75% of mobile users who download a game only open it once. Here are four ways to put your […]

Grow a Strong Community Around Your Game

Community engagement is a massive part of any game developer’s marketing strategy, and the goals are simple–engage players, let them enjoy the game on multiple levels, and encourage them to support the devs and tell their friends. Here are IronSource LevelUp’s key tips to help you grow your community. Live Stream Broadcast weekly live streams […]

In-Game Ads Beat Banner Ads for Viewability

A collaboration between the advertising platform Anzu and the cybersecurity firm CHEQ revealed in-game ads outperform traditional banner ads by 23%. In December 2019, 408,000 unique users were exposed to ads in 20 diverse games using geo and real-time targeting. CHEQ reported that over 80% of players targeted saw 95% of in-game ads for at […]

Mobile Game Features with Potential

Every once in a while we stumble across fresh features that have yet to gain popularity. Here are five emerging features that have the potential to go mainstream. Unlimited Rerolling in Initial Gacha Recent Japanese releases allow players to reroll their initial Gacha pull unlimited times without having to repeatedly remove and download the game. […]

2019 Puzzle App Monetization

The casual, stage-based gameplay of puzzle games makes the genre perfect for interstitial and rewarded ads. Here is the breakdown of puzzle app monetization, and its success across demographics.       AppAnnie reported that last year global puzzle game IAP revenue reached $4.5 billion, which was +18% YoY. IAP revenue for match-three puzzle games accounted […]

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