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Product Roundtable on Expansion Events

About the Event

October 24, 2024
10 – 11 AM PST

Join us for a comprehensive roundtable discussion on expansion events with extensive progressions, resource mechanics, and innovative IAPs.

We’ll be joined by special guests Norbert Kalman, Shane Sareli, Tiffany Keller, and Brett Nowak to explore the expansion events driving revenue and engagement in Cash Frenzy and Idle Mafia.

In this roundtable, we’ll discuss two mechanic insights that stood out in casual and casino:

  • First, we’ll discuss Cash Frenzy’s Happy Labor Day event which enhanced its previous city-building event by adding building upgrades, idle mechanics, and individual progression.
  • Then, we’ll explore Idle Mafia’s Merge Island event, a merge mini-game with unusually deep mechanics for a casual mini-game, including resource generation, boosts, challenges, collections, and leaderboards.

This roundtable is a great opportunity to understand how different games implement expansion events. Join us to learn from this successful example and gather insights to apply to your own game development strategies.

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ABOUT THE PRESENTER

Norbert Kalman
Senior Director of Product Management
BeBopBee

Speaker biography

Norbert Kalman is a seasoned product management leader with extensive experience in the mobile gaming industry. Currently serving as Senior Director of Product Management at BebopBee, Inc., Norbert oversees live game operations, feature design, system and economy design, and analytics-driven experimentation. Prior to this, he spent nearly eight years at Storm8 as Director of Product Management, where he led product roadmaps, feature development, and LiveOps for top-grossing casual and casino games, including Candy Blast Mania and Monopoly Bingo.

Shane Sareli
Co-Founder, Entrepreneur & Advisor
DataGPT, Mino Games & Sareli Systems

Shane Sareli is a product management leader and entrepreneur with over two decades of experience in the gaming and technology industries. He is the co-founder and advisor at DataGPT, a company focused on leveraging data for advanced product strategies. Shane also serves as an advisor for Mino Games and runs his own consulting firm, Sareli Systems, where he provides product and growth consulting for mobile games, Web3 games, and consumer apps. His portfolio includes top clients like Electronic Arts, Uken Games, and SciPlay, and successful titles such as Zynga Poker, Wizard of Oz Slots, and Star Wars: Galaxy of Heroes.

Tiffany Keller
Product Director & Podcast Host and Producer
GameForge AI & Rise and Play

Tiffany Keller is an accomplished leader in the gaming and tech industries, currently serving as the Product Management Director at GameForge AI, where she is at the forefront of developing AI-powered tools to revolutionize game development. At GameForge AI, Tiffany is building a low-code platform for generating game assets in real-time, driving innovation in environments, NPCs, quests, and more. She is also serving as the Podcast Host and Producer for Rise and Play, where she amplifies the voices of femme+ and nonbinary leaders in the gaming world.