6 Best Practices for Successful Soft Launches

A strategic soft launch sets the stage for a strong global release by validating performance, refining features, and building early marketing momentum.

Effective soft launches begin 4–6 weeks before full release with a complete core loop and nearly finished features, focus on adjacent T1 markets for accurate performance data, avoid early event distractions, and use localized marketing that scales toward global launch.

Read our full analysis on soft launches.

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