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Talia Shmuel

Experience and background

Talia Shmuel is a highly experienced leader in product and game design, currently heading as Director of Slate Strategy at Scopely. In her role, she is responsible for taking products from concept to product launch, leading the charge in product planning and execution. With over a decade in the gaming industry, Talia specializes in product management, operations, and design leadership, applying her deep expertise to drive growth and innovation.

Prior to Scopely, Talia held key roles at Plarium and Bring It On! Games, where she served as Product & Market Insights Director and Lead of Product and Game Design, respectively. She led teams in analyzing market trends, shaping company strategy, and driving successful game development, including overseeing Raid Shadow Legends, a billion-dollar franchise. Talia’s broad skill set spans product innovation, competitive analysis, strategic planning, and management of multi-disciplinary teams, making her a versatile and accomplished leader in the gaming industry.

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Expertise

    • Product Management
    • Product Leadership
    • User Experience (UX)
    • Market Analysis
    • Game Design

     

    Talia’s recommended reading

    Creating Streamlined Alternatives to Base Gameplay

    Creating Alternatives to Base Gameplay Clash Royale’s Merge Tactics adds a full-scale auto-chess mode using cards from the app’s base game, complete with a league progression and IAPs. This mode simplifies several aspects of auto-chess gameplay,...

    How To Improve Long-Running Collections

    How To Improve Long-Running Collections MARVEL SNAP’s Snap Packs are a major rework of the app’s core card-collecting progression. In the previous system, base game milestones awarded a chance to open a weekly loot box containing four cards, but...