[PAST EVENT] This event has already ended, but subscribing members can find the recording on our Impact Portal here soon.
Join us for an insightful roundtable as we explore how to build strong communities -in and -off app.
Our host, Brett Nowak, will lead the conversation alongside industry experts Gavin Leung and Gonzalo Fasanella as they discuss key takeaways, including:
Key takeaways:
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Thriving player communities drive retention, user acquisition, and spend.
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Comment contests are the top-performing type of social media post in casual and casino, while memes and content updates are the top performers in core.
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When building developer-run communities, Discord servers work best for apps with complex gameplay, while Facebook groups work best for apps with in-game trading mechanics.
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In terms of social media activity, Facebook and Instagram perform well for all markets, TikTok performs well for all but casino, and Twitter underperforms across the board.
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Community managers can attract players to official communities and encourage engagement by being responsive, authentic, and entertaining.
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Collaborations with content creators allow apps to tap into the creators’ existing communities.
Don’t miss this opportunity to gain valuable insights and actionable strategies you can apply to your own game communities.
Date: May 22nd, 2025
⏰ Time: 10:00 – 11:00 AM PST
