Events

Monetization Roundtable on Subscription Membership Strategies.

About the Event

Sponsored by Neon, this monetization roundtable is open to everyone! Join us as we explore how the best subscription membership strategies go beyond battle passes.

Our host, Talia Shmuel, will lead the conversation alongside industry experts Oxana Fomina and Shane Sareli, as they dive into actionable insights and key takeaways, including:

  • Monetization Beyond Battle Passes – 18% of top-grossing games use memberships that contribute up to 49% of IAP revenue.
  • Reward Structures – Memberships typically provide persistent perks, daily consumables, or a combination of both.
  • Driving Retention Through Routine – Daily consumables incentivize players to log in daily or weekly to claim rewards.
  • Free Trials – 23% of apps offer trial periods of their memberships.
  • Auto-Renewal as a Retention Tool – 42% of apps renew memberships automatically unless canceled.
  • Incentivize First-Time and Repeat Buys – Use purchase bonuses and renewal rewards to drive new purchases and retention.

Don’t miss this opportunity to learn from the experts and take your monetization strategy to the next level.
This event is open to everyone—don’t miss out!

RSVP Now

Date: May 29th, 2025
Time: 10:00 – 11:00 AM PST

Sponsored by Neon

ABOUT THE PRESENTER

Talia Shmuel
Product Strategist, Product Manager and Game Design

Speaker biography

Talia Shmuel is an experienced leader in product and game design with over a decade in the gaming industry. Talia specializes in product management, operations, and design leadership, applying her deep expertise to drive growth and innovation.

Shane Sareli
Entrepreneur, Growth Consultant & Product Advisor
Sareli Systems

Shane Sareli is a growth expert with deep experience in optimizing team operations, software architectures, economy design, and UX/Usability design, spanning two decades of experience in the gaming and technology industries.

Oxana Fomina
Live Ops & Monetization Expert
Gradient Universe

Oxana Fomina is a game analytics strategist and engagement expert with over a decade of experience optimizing retention, monetization, and user behavior in gaming. As the Founder of Gradient Universe, she has pioneered data-driven approaches that integrate psycho-social behavior patterns with game economics to maximize ROI and lifetime value (LTV).