Use Event Progressions To Unify Live Ops
In Coin Master’s Egg Hunt, players engage with eight connected events to earn tokens that advance them on a quest map. While Egg Hunt runs for five days, most of the connected events only run for a day or two, encouraging short bursts of engagement with each.
One of the most important events in this series is a one-day battle pass that occurs at the end of Egg Hunt. The battle pass awards significantly more tokens than all other events, which helps produce a rush of engagement as players try to complete the event before it ends.
Despite quests being the second-best performing event type in casino apps over the past year, they remain extremely rare, suggesting an opportunity for product managers to deploy events similar to Egg Hunt.
Read our full analysis of Egg Hunt.
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