Brawl Stars‘ Pro Pass is the first battle pass we’ve seen that focuses on ranked PvP. The four-month $24.99 battle pass is specifically for ranked PvP competition. Because Brawl Stars has relatively high engagement requirements for ranked PvP, ranked PvP players form an especially valuable cohort.
The pass itself has quite high engagement requirements, which are likely to drive further spend. Free players must win 40 battles per week to unlock all the rewards, while paid players only need to complete 20 per week.
In the week following the pass’s release, Brawl Stars’ revenue and ARPDAU doubled—with no indication that these increases occurred to the detriment of monthly battle passes.
Read our full analysis on Brawl Stars’ Pro Pass.
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