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Monetization Panel on the Global Mobile Economy

About the Event

Join us for a Monetization Panel as we dive into how today’s global economy is shaping monetization strategies in gaming.

 Sponsored by Stash

Our host, Talia Shmuel, will lead the conversation with industry experts Cody Hard, Martin MacMillan and more, as they discuss the current world market and share actionable strategies and key takeaways from How To Increase Prices Without Angering Players (Too Much) , including:

  • Turning economy adjustments into events with new content allows developers to present price increases as part of a larger update.
  • Increasing reward values across systems creates excitement that helps compensate for price hikes but requires economy designers to implement an equal volume of sinks.
  • When communicating price increases, developers should be transparent and focus on the value of adjustments for players.

Don’t miss the chance to hear from industry leaders as they share insights on the future of mobile monetization in a shifting global economy.

Register Now

Date: October 30, 2025
⏰ Time: 10:00–11:00 AM PDT

Sponsored by Stash

Our Host: Talia Shmuel – Director Slate Strategy

Talia Shmuel is an experienced leader in product and game design with over a decade in the gaming industry. Talia specializes in product management, operations, and design leadership, applying her deep expertise to drive growth and innovation.

ABOUT THE PRESENTER

Cody Hard
Creative Director and Game Design Leader
EA (Electronic Arts)

Speaker biography

Cody Hard is an accomplished Game Design Lead currently serving as a Director of Game Design for Electronic Arts. He leads the talented game design team at Capital Games, guiding the creative direction for Star Wars: Galaxy of Heroes.

Prior to joining Electronic Arts, Cody worked on a diverse range of mobile projects across many genres, including Zynga Poker and Castleville: Legends at Zynga, HonorBound and StormBorn: War of Legends at JuiceBox Games, as well as numerous R&D projects and self-published independent games. Cody’s expertise spans creative leadership, live operations, team management, and competitive analysis, making him a highly respected and accomplished leader in the gaming industry.

Martin Macmillan
Founder
Mobile Finance Collective

Martin Macmillan is a finance and deal-making expert at the intersection of mobile gaming, apps, and capital markets. As the founder of Pollen VC, he pioneered non-dilutive, revenue-based financing for mobile app developers, helping scale and sustain hundreds of studios globally. After exiting Pollen to Fasanara Capital, he launched the Mobile Finance Collective, a global community for CFOs and finance leaders in the mobile sector. His experience bridges financial innovation and operational scale, uniquely positioning him to help studios grow without giving up equity.