SciPlay Marketing

Quick Hits Slots’ Jerry O’Connell Campaign Quick Hit Slots ran a commercial campaign featuring actor Jerry O’Connell on major networks, cable, and streaming services in early 2023. The campaign shows O’Connell walking through the Vegas strip as he touts the app’s authentic Vegas experience and a 6M coin welcome bonus for new players (image). Two […]

Merge Mansion’s Viral Ad Campaigns

Merge Mansion seized on the success of a series of animated ads by creating a big-budget live-action campaign starring the famous actress Kathy Bates. These ads went viral by embracing an absurd premise that was popular with fans, helping to boost downloads by 180K per month for over six months. In anticipation of a major […]

Analyzing Four Years of Celebrity Partnerships in Candy Crush Saga

Candy Crush Saga has used celebrity partnerships for all of its annual Candy Crush All-Stars tournaments and its 10 year anniversary celebration. The tournament’s first iteration in 2020, which was only available in the UK, partnered with British radio personality Roman Kemp as well as a supporting cast of well-known British celebrities. The 2021 version was only available in the United States and partnered with reality TV star Khloé Kardashian with support from rapper Doja Cat and former NFL player Rob Gronkowski. In 2022, Candy Crush Saga partnered with Meghan Trainor for their 10 year anniversary celebration. And the most recent tournament in 2023 partnered with hip-hop artist Saweetie and celebrity jewelry company Icebox. 

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