Mini-game event IAPs drive revenue

Download the full August Casual Report

Mini-game events have an estimated revenue impact of +5%, the second largest of any major event type in casual. Despite this, they are one of the least released.

Mini-games drive revenue by providing opportunities to sell IAP bundles of lives or boosts. To demonstrate how to successfully pair IAPs with mini-games, we analyzed Ice Cream Race, a new mini-game event in Best Fiends.

During Ice Cream Race, players beat new levels to earn dice that allow them to advance on a game board. Characters on the board grant rewards and eventually unlock a hero skin.

Download the full August Casual Report to learn why overarching progressions boost engagement and how you can increase purchases by emphasizing what players stand to lose.