How does a player come to love a game? By analyzing the behavior of millions of Candy Crush Saga players scientists quantified progression and churn as a competition between relative difficulty and engagement. From 2014 to 2016 scientists studied a cohort of almost 12...
Product teams like to assume they either know their users or that they need mounds of data to do so. Oleg Yakubenkov, CEO of product management simulator GoPractice, outlines how analyzing behavior without big data can give product managers real insight into...
On episode 72 of This Week in Games, Sensor Tower speculates that the word game genre will continue to grow, and Roblox raises $150 million with the help of Andreessen Horowitz. The State of Word Games Future modeling using Sensor Tower’s store intelligence data shows...
Like the opening credits of a film, the tutorial is often a wasted opportunity. Regardless of how easy you think your game is, the tutorial is the player’s first experience with your game, and it counts. 75% of mobile users who download a game only open it once. Here...
Community engagement is a massive part of any game developer’s marketing strategy, and the goals are simple–engage players, let them enjoy the game on multiple levels, and encourage them to support the devs and tell their friends. Here are IronSource LevelUp’s...
