Brawl Stars' Pro Pass is the first battle pass we’ve seen that focuses on ranked PvP. The four-month $24.99 battle pass is specifically for ranked PvP competition. Because Brawl Stars has relatively high engagement requirements for ranked PvP,...
Monetization
Category: Monetization
Don’t Fall for Apple’s EU Fees
Under Apple’s new EU business terms, apps can promote and link directly to external payments—but only if they give up IAPs and pay Apple an 18%–20% commission. When factoring in an additional 3%–5% in web store and payment processing fees, apps...
How To Increase Prices Without Angering Players (Too Much)
When implementing price increases, developers should release content updates to create the impression of a content-driven event rather than a straight price increase. Price increases are less likely to anger players when presented in the context of...
How Apps Can Benefit From Web Stores
Web stores give developers a way to bypass Apple and Google’s 30% IAP commission, and while direct links from apps are restricted, many use creative workarounds to guide players off-platform. To offset the extra friction, developers often rely on...
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