Product

Category: Product

Affiliate Programs Multiply Marketing Teams

Affiliate Programs Multiply Marketing Teams

Affiliate marketing offers an attractive ROI by targeting niche audiences and using performance-based payouts. We investigated seven affiliate programs from leading apps and developers: Playtika, Supercell, Wargaming, Roblox, Hearthstone,...

Challenges Are Fitness Apps’ Best-Kept Secret

Challenges Are Fitness Apps’ Best-Kept Secret

Apps like Strava and Peloton use weekly and monthly challenges to reinforce core workout mechanics while motivating continued participation. Performance-based challenges tend to resonate with highly motivated users, whereas completion-based...

How To Build Strong Communities In- and Off-App

How To Build Strong Communities In- and Off-App

Thriving, well-managed communities fuel player retention, acquisition, and spend. Player communities are a powerful growth lever, with performance varying by platform and content type; successful developers tailor community strategy by genre,...

6 Best Practices for Successful Soft Launches

6 Best Practices for Successful Soft Launches

Effective soft launches begin 4–6 weeks before full release with a complete core loop and nearly finished features, focus on adjacent T1 markets for accurate performance data, avoid early event distractions, and use localized marketing that scales...

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