Club Features centered on sharing lives are proven to drive revenue in Puzzle. Revenue was +25% WoW after Homescapes released a version called Teams … and +20% WoW when Lost Island Blast Adventure released a version called Clubs.
Matchington Mansion released a purchase event that added Trees to sales bundles. Once fully grown, Trees award additional value to the purchaser.
Revenue was +20% WoW in Lost Island Blast Adventure after the launch of Clubs. In Clubs, members ask for lives that are granted by other Club members. … A six-day bank event went live in Seekers Notes that spiked revenue +35% WoW. Banks are an established mechanic in both Puzzle and Casino that continue to evolve. … Hard-launched in December 2018, Polysphere by Playgendary is now a top 20 grossing iOS Puzzle app.
Revenue spiked 30% WoW in Homescapes after the release of a new event, Festival of Lights. Review this feature to decrease wallet inflation … while driving revenue. … Candy Crush Saga’s Beanstalk Challenge, first released in September, is now a regularly-rotated event. Read up on this feature to drive retention and coin sinks. … Matchington Mansion’s revenue continues to climb, hitting $200K daily revenue on iOS in the U.S.
MyTona hard-launched a hidden objects app, Ravenhill: Hidden Mystery in November 2018 (soft-launched in August). Revenue is currently averaging $5.0K per day (iOS in U.S.). This app experiences revenue spikes on the weekends … when new events are released.
Rovio hard-launched Angry Birds Dream Blast in November 2018 (soft-launched 10/18). Revenue in Angry Birds Dream Blast averaged $2.8K per day during the month of December.
In Angry Birds Match, revenue increased throughout the month of December. Special Offers, Boosted Gacha rewards, and challenging event Levels contributed to the elevated revenue.
From L1-25, Levels generally contribute the biggest inflow of value to a player’s wallet. Build the economy first for heavy payers to ensure strong early monetization.
For retention, keep players in suspense by completing levels close to failure. To drive engagement and test changes efficiently, push early users to ancillary mechanics.
The three-day Bake Sale event in Matchington Mansion drove a 24% WoW increase with the October release … and, an 11% WoW increase with the November release.
Utilize Drop items to increase Loss Aversion and create value with Rare items. Consider adding a Leaderboard for highly-engaged players.