User Growth

Category: User Growth

3 AI Tools That Explode Ad Creation

3 AI Tools That Explode Ad Creation

Creatify, Pippit, and Symphony have the most utility out of the nine AI ad generators we tested. We tested generators by creating mock ads for two apps with distinct visual styles, gameplay, and markets: Gardenscapes and Call of Duty: Mobile. We...

How Reddit Grew DAU by 39% and ARPU by 23% YoY

How Reddit Grew DAU by 39% and ARPU by 23% YoY

Since Q1 2024, Reddit has leaned into gamification—adding streaks, achievements, leaderboards, and collectible IAP-driven systems—which has significantly boosted engagement (DAU up 39%) and monetization (ARPU up 23% YoY) by reinforcing its core...

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