Creatify, Pippit, and Symphony have the most utility out of the nine AI ad generators we tested. We tested generators by creating mock ads for two apps with distinct visual styles, gameplay, and markets: Gardenscapes and Call of Duty: Mobile. We...
User Growth
Category: User Growth
The Most Successful Celebrity Ad Campaign in Mobile Gaming
Between April and August 2025, Royal Kingdom launched 20 ads featuring 14 different celebrities. The campaign draws from some of the most recognizable names in television, comedy, music, and sports from the late ’90s and early 2000s, tapping into...
How Reddit Grew DAU by 39% and ARPU by 23% YoY
Since Q1 2024, Reddit has leaned into gamification—adding streaks, achievements, leaderboards, and collectible IAP-driven systems—which has significantly boosted engagement (DAU up 39%) and monetization (ARPU up 23% YoY) by reinforcing its core...
Duolingo’s Retention Is the Secret to Its Explosive Growth
Duolingo’s explosive user growth over the past six years stems from a strategy built around retention rather than user acquisition. Its simple but powerful daily streak feature serves as the backbone of engagement, while supporting mechanics like...
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