Designing Streamlined FTUEs To Maximize Early Retention

Designing the Perfect First-Time User Experience: How to Hook, Teach, and Monetize from Minute One

An effective FTUE hooks players fast, teaches through play, and blends early retention with monetization to maximize long-term engagement

A successful first-time user experience (FTUE) gets players engaged within their first minute, balances teaching with play, creates early “aha” moments, introduces rewards and progression at the right pace, and uses discounted starter bundles to drive early monetization—all while avoiding overwhelming tutorials and disruptive ads

Read our full analysis on early retention.

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