Disciplines
Liquid & Grit’s Disciplines deliver member-only insights on product, economy, monetization, user growth, and retention—featuring curated case studies and strategies to drive lasting success.
Insights From Multiple Disciplines
Expert Panel: Brawl Stars Is Great at Selling RNG, Less Great at Integrating Expansions into Its Battle Pass
Exclusive Access to Invaluable Resources Liquid and Grit is committed to delivering the knowledge and insights necessary to drive success in your mobile gaming journey. The Impact Portal offers a treasure trove of indispensable resources,...
3 AI Tools That Explode Ad Creation
Creatify, Pippit, and Symphony have the most utility out of the nine AI ad generators we tested. We tested generators by creating mock ads for two apps with distinct visual styles, gameplay, and markets: Gardenscapes and Call of Duty: Mobile. We...
The Most Successful Celebrity Ad Campaign in Mobile Gaming
Between April and August 2025, Royal Kingdom launched 20 ads featuring 14 different celebrities. The campaign draws from some of the most recognizable names in television, comedy, music, and sports from the late ’90s and early 2000s, tapping into...
How Bingo Voyage’s Economy Drives Players To Bet More
Bingo Voyage’s rounds have a -4.7% ROI and encourage players to spend faster by offering more types of rewards for higher bets. Rounds can always award tickets, chests, and coins (premium currency), but players must bet multiples to earn event...
How To Cash in on Social Casino With Sweepstakes Promotion Apps (While Navigating Legal Challenges)
By classifying themselves as “sweepstakes,” social casino sweepstakes apps can incorporate extensive real-world reward systems. The core gameplay of social casino sweepstakes apps is nearly identical to that of traditional social casino apps:...
Brawl Stars Unveils a Brand New Type of Battle Pass
Brawl Stars' Pro Pass is the first battle pass we’ve seen that focuses on ranked PvP. The four-month $24.99 battle pass is specifically for ranked PvP competition. Because Brawl Stars has relatively high engagement requirements for ranked PvP,...
Affiliate Programs Multiply Marketing Teams
Affiliate marketing offers an attractive ROI by targeting niche audiences and using performance-based payouts. We investigated seven affiliate programs from leading apps and developers: Playtika, Supercell, Wargaming, Roblox, Hearthstone,...
Don’t Fall for Apple’s EU Fees
Under Apple’s new EU business terms, apps can promote and link directly to external payments—but only if they give up IAPs and pay Apple an 18%–20% commission. When factoring in an additional 3%–5% in web store and payment processing fees, apps...
Challenges Are Fitness Apps’ Best-Kept Secret
Apps like Strava and Peloton use weekly and monthly challenges to reinforce core workout mechanics while motivating continued participation. Performance-based challenges tend to resonate with highly motivated users, whereas completion-based...