Joseph Kim
Experience and background
Joseph Kim is the CEO and co-founder of LILA Games, where he leads the development of a groundbreaking F2P mobile shooter, driven by a vision to create an organization that fosters continuous learning and improvement. With over 20 years of experience across the gaming and tech industries, Joseph has held leadership roles at several notable companies. Prior to LILA Games, he was the Senior Vice President of Games and Digital Platforms at NBCUniversal and Chief Product Officer at SEGA Networks.
Joseph also serves as the Managing Partner of GameMakers, a platform dedicated to advancing best practices in F2P game development through content and community. As a former partner and podcast producer at Deconstructor of Fun, he contributed significantly to the gaming industry’s thought leadership with the “This Week in Games” podcast.
His earlier roles include senior leadership positions at FunPlus, Gaia Interactive, and Demiurge Studios. He has also served as a consultant, board member, and strategic advisor in various capacities. Joseph’s diverse career spans multiple disciplines, from product management and monetization strategies to mobile game publishing and corporate strategy.
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Expertise
- Product Management
- Business Development
- Market Trends
- Strategy and Growth
- Entrepreneurship
Joseph’s recommended reading
Brawl Stars Changes Its Most Successful Expansion Again
Brawl Stars Changes Its Expansion Format Again Brawl Stars’ Battle for Katana Kingdom follows the structure of the app’s recent major expansions by offering event abilities, new skins, and several new modes. However, this expansion splits its...
How Hypercasual Mechanics Helped Strategy Overtake RPG
How Strategy Overtook RPG as Core’s Top Genre In 2024, revenue among the top five strategy apps grew an average of almost 400% YoY, helping strategy overtake RPG as the top genre in the core market. Last War: Survival, the top strategy app, has...
Hero-Sharing Is a Major Opportunity for Retention
How Hero-Sharing Drives Retention Cookie Run: Kingdom’s latest feature allows players to rent out one hero from their collection, enabling all other players to temporarily use that hero. This feature gives players access to powerful heroes, which...