Rob Whitehead
Experience and background

Rob Whitehead is an experienced product strategist currently serving as the Director of Product Strategy at Homa, where he focuses on shaping product management and strategic direction. Prior to joining Homa, Rob was the Head of Content Strategy at Carry1st, where he played a pivotal role in slate strategy, new product concepts, M&A, and publishing sourcing. He also contributed to product management on Mancala, helping define its roadmap and drive development.
Rob spent over eight years at Scopely, where he held several key roles, including Lead Product Manager for Scrabble GO. His focus was on advertising, subscriptions, and live-operations strategy, with an emphasis on innovative monetization techniques. Earlier in his career, Rob worked in equity capital markets as an analyst at Macquarie Group, bringing a strong financial background to his product and content strategy expertise.
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Expertise
- Product Strategy
- Competitive Intelligence
- LiveOps
- Content Development
- Market Research
Rob's recommended reading
Product Panel on Coin Master’s LiveOps Successes
Join us for an insightful roundtable as we dive into Coin Master’s latest live ops successes—driving some of the app’s highest ARPDAU to date. Our host, Brett Nowak, will lead the conversation alongside industry experts Igal Nahimovski and Shane...
Monetization Panel on End-of-Game Offers
[PAST EVENT] This event has already ended, but the recording will be available to everyone on our YouTube channel soon. Subscribing members can also find the recording on our Impact Portal soon. ———————————————— Sponsored by Stash, this...
Monetization Roundtable on Subscription Membership Strategies.
[PAST EVENT] This event has already ended, but the recording will be available to everyone on our YouTube channel soon. Subscribing members can also find the recording on our Impact Portal soon. ------------------------------------------------...