Rob Whitehead
Experience and background
Rob Whitehead is an experienced product strategist currently serving as the Director of Product Strategy at Homa, where he focuses on shaping product management and strategic direction. Prior to joining Homa, Rob was the Head of Content Strategy at Carry1st, where he played a pivotal role in slate strategy, new product concepts, M&A, and publishing sourcing. He also contributed to product management on Mancala, helping define its roadmap and drive development.
Rob spent over eight years at Scopely, where he held several key roles, including Lead Product Manager for Scrabble GO. His focus was on advertising, subscriptions, and live-operations strategy, with an emphasis on innovative monetization techniques. Earlier in his career, Rob worked in equity capital markets as an analyst at Macquarie Group, bringing a strong financial background to his product and content strategy expertise.
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Expertise
- Product Strategy
- Competitive Intelligence
- LiveOps
- Content Development
- Market Research
Rob's recommended reading
Growth Marketing Roundtable on Playable Ads
Join us for an insightful roundtable discussion on the power of playable ads. Looking closely at interactive ads that have become a cornerstone of many major mobile games' UA strategies and are now showing promising results in non-gaming apps....
Product Career Panel #1
Join us for the launch of our Product Career Panel, featuring experts from LILA Games, Trebel, and more. This panel will explore the journey, skills, and strategies of product leaders shaping the mobile gaming industry. Key topics we’ll explore:...
Product Roundtable on Brawl Stars’ Angels vs. Demons Event
Join us for an engaging roundtable discussion exploring the Angels vs. Demons expansion event that boosted Brawl Stars’ weekly revenue by a massive 60%. This session will explore the key factors driving the app’s highest revenue week to date,...