Vijay Sudalaimuthu

Vijay brings 12 years of expertise in performance, brand, and product marketing with a strong focus on user acquisition and retention. Your experience spans diverse game genres—including life simulation, tycoon, 4X strategy, idle, narrative, and board games—across Western and MENA markets. Skilled in leveraging nearly all media channels from social and SDK to rewarded UA, Vijay currently leads a team of 10+ UA specialists while collaborating with studios and cross-functional stakeholders. In addition, Vijay works closely with M&A teams to build business cases, evaluate publishing opportunities, and conduct IP brand integration analysis.