Yariv Ben-Zichri is an experienced research leader with over two decades of expertise in market analysis, consumer insights, and strategic research. He currently serves as the Head of Research at Candivore, where he drives data-driven decision-making to optimize game performance and user engagement. Before joining Candivore, Yariv spent over 11 years at Plarium, where he also held the role of Head of Research, leading teams that developed research frameworks crucial to the company’s growth in the gaming industry.
Prior to his time at Plarium, Yariv was the Director of Market Research at 888.com, where he managed a decade-long stint in overseeing market research strategies that supported the company’s global operations. His career began at ECI Telecom and Amdocs, where he honed his skills as a research analyst, focusing on telecommunications and software solutions. Yariv’s extensive background in research has positioned him as a key player in understanding market dynamics and driving business strategy through insightful research methodologies.