[PAST EVENT] This event has already ended, but the recording will be available to everyone on our YouTube channel soon. Subscribing members can also find the recording on our Impact Portal soon.
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Sponsored by Neon, this monetization roundtable is open to everyone! Join us as we explore how the best subscription membership strategies go beyond battle passes.
Our host, Talia Shmuel, will lead the conversation alongside industry experts Oxana Fomina, Shane Sareli, and Oscar Clark as they dive into actionable insights and key takeaways, including:
- Monetization Beyond Battle Passes – 18% of top-grossing games use memberships that contribute up to 49% of IAP revenue.
- Reward Structures – Memberships typically provide persistent perks, daily consumables, or a combination of both.
- Driving Retention Through Routine – Daily consumables incentivize players to log in daily or weekly to claim rewards.
- Free Trials – 23% of apps offer trial periods of their memberships.
- Auto-Renewal as a Retention Tool – 42% of apps renew memberships automatically unless canceled.
- Incentivize First-Time and Repeat Buys – Use purchase bonuses and renewal rewards to drive new purchases and retention.
Our Host: Talia Shmuel – Product Strategist, Product Manager and Game Design
Talia Shmuel is an experienced leader in product and game design with over a decade in the gaming industry. Talia specializes in product management, operations, and design leadership, applying her deep expertise to drive growth and innovation.
