Supercharge your product, growth, and economy teams
We combine product insights, industry expertise, and third-party data to deliver actionable insights and impactful guidance to top app developers. We equip your teams with reports, tools, and custom solutions to optimize every stage of development and growth. From refining features to boosting engagement and acquiring new users, we help you stay ahead in a rapidly evolving industry. Connect with us to learn more.

Market innovations, Trends, and best practices
Battle Pass Toolkit Update
Since we first published our Battle Pass Toolkit in 2021, battle passes have become an essential component of apps’ monetization strategies and player experiences. In nearly every genre, developers are adding more features, price points, and progressions to better target their unique audiences. At the same time, apps are taking greater steps to ensure that battle passes are accessible for free and paying players alike.
First-Time User Experience (FTUE) Toolkit
Our First-Time User Experience (FTUE) Toolkit explores the best practices for onboarding players across markets. This report is based on our analysis of the FTUEs of 26 leading casual, core, and casino apps. For this analysis, we playtested the first six 15-minute sessions of each app and extensively documented our experience with each session. We also bought the first two starter IAPs offered by each app.
Discover the insights that drive top-grossing games and apps
Get in touch with us to explore our powerful tools and insights that elevate your app’s performance. Whether you’re looking for deep market analysis, design toolkits, or expert support, we have the resources to help you succeed.
The Latest Insights From Market Leaders
Add Physics-Based Mechanics to Mini-Games
Royal Match more than triples its weekend revenue by adding a mini-game with physics-based mechanics and evolving level design.
Hero-Sharing Is a Major Opportunity for Retention
Hero-sharing gives low-level players access to powerful heroes and rewards high-level players for sharing their best builds.
Give Boosts Longer Lifecycles
Boosts that modify spaces keep anticipation high and significantly accelerate reward cadences.
Insights
Our Services

Research Membership
Gain timely access to in-depth insights on mobile gaming and app development’s most critical challenges, industry trends, impactful features, growth hacks, and player perspectives.

Events
Our exclusive roundtables and focused AMAs connect you with top industry leaders, equipping you to overcome your biggest challenges in mobile gaming and app development.

Expert Support
Whether you need targeted insights on specific topics or dedicated assistance with a challenge, our expert support connects you with mobile gaming and app development specialists tailored to your goals and schedule.

Advisory Board
Receive exclusive insights and personalized guidance from industry leaders in mobile gaming and app development. Our advisory board provides expert advice, tailored strategies, and the latest trends to help you navigate challenges and drive innovation in your projects.

Custom Research
Whether it’s for your own team or your clients, let us help you tackle your biggest challenges with original research and insights crafted by our mobile gaming experts.

Sponsorship
Grow your brand, showcase your thought leadership, and connect with your target audience through Liquid and Grit Sponsorship opportunities.
Testimonials
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Reimagine Mobile Gaming: Unleashing Innovation Together
At Liquid and Grit, we dive deep into the mobile gaming and app development landscape, turning complex data into actionable insights that inspire change and drive results. Our experts are immersed in every aspect of the industry, uncovering the challenges that developers and product leaders face and crafting tailored strategies that empower them to thrive.
When a community of innovators comes together with a shared passion for elevating the mobile gaming experience, progress isn’t just the goal—it’s inevitable.
Join us. Let’s redefine mobile gaming, together. Learn more.
Product Owners at Top Companies Rely on Liquid and Grit for Actionable Insights

















