In Candy Crush Saga’s Rewards Lounge, players spend premium currency to complete a reward meter and advance through tiers that grant progressively better rewards. Failing to complete a meter within a week demotes players to their previous tier, creating time pressure that encourages players to spend to maintain their progress.
While spend-based progressions like Rewards Lounge are rare in casual, they’ve become an emerging trend in core and casino. Over the past year, seven top apps in these markets have released events with spend-based progressions—many of which are tied to team or community-wide spend.
Read our full analysis of Rewards Lounge.
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