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Quantifying Player Engagement

How does a player come to love a game? By analyzing the behavior of millions of Candy Crush Saga players scientists quantified progression and churn as a competition between relative difficulty and engagement. From 2014 to 2016 scientists studied a...

Four Ideas to Improve Your Tutorial

Like the opening credits of a film, the tutorial is often a wasted opportunity. Regardless of how easy you think your game is, the tutorial is the player’s first experience with your game, and it counts. 75% of mobile users who download a game only...

Grow a Strong Community Around Your Game

Community engagement is a massive part of any game developer’s marketing strategy, and the goals are simple–engage players, let them enjoy the game on multiple levels, and encourage them to support the devs and tell their friends. Here are...

In-Game Ads Beat Banner Ads for Viewability

A collaboration between the advertising platform Anzu and the cybersecurity firm CHEQ revealed in-game ads outperform traditional banner ads by 23%. In December 2019, 408,000 unique users were exposed to ads in 20 diverse games using geo and...

Mobile Game Features with Potential

Every once in a while we stumble across fresh features that have yet to gain popularity. Here are five emerging features that have the potential to go mainstream. Unlimited Rerolling in Initial Gacha Recent Japanese releases allow players to reroll...

2019 Puzzle App Monetization

The casual, stage-based gameplay of puzzle games makes the genre perfect for interstitial and rewarded ads. Here is the breakdown of puzzle app monetization, and its success across demographics.       AppAnnie reported that last year global puzzle...

Optimizing UA with Horizontal Segmentation

From pickles to Prego, Howard Morowitz’s concept of horizontal segmentation has improved customer satisfaction and increased sales across industries. Developing player personas, like those found here at Liquid and Grit, will let you market the...

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