Between April and August 2025, Royal Kingdom launched 20 ads featuring 14 different celebrities. The campaign draws from some of the most recognizable names in television, comedy, music, and sports from the late ’90s and early 2000s, tapping into strong nostalgia for Millennials and Gen X, Royal Kingdom’s target audience.
Royal Kingdom’s downloads and revenue surged after the first nine ads launched and remained elevated throughout the campaign. Downloads increased 141% MoM in the campaign’s first month and remained 120% higher than pre-campaign levels during the second month. Revenue followed suit, climbing 29% MoM in the first month and 113% in the second month—an increase at least partly driven by the influx of new players.
Read our full analysis on Royal Match’s celebrity ad campaign.
If you don’t have access to any of our reports, email our support team to learn how to subscribe.